I have just started working for an amazing company based in Camden. Focus International is the brand house for a number of cool brands like Converse, Jack Purcell, Sergio Tacchini, Le Coq Sportiff, Ecko and Zoo York. Our offices are a cross between something out of a Carlsberg TV commercial or an episode of Cribs. It's a great place to visit everyday.
My day to day job is assisting the sales team and also PR and Marketing. It is a move away from direct entertainment PR, which has been my path for the last year, into the field of fashion though we still have loads of opportunities to meet cool people in the industry.
Converse in particular puts on a host of events, in particular, music events throughout each year so expect to see a whole lot more Focus talk from me throughout the next few months.
Part of the role is to help place some of our brands on peoples back. Not just any old people but people who are going to be walking bilboards for our product, influential, successful and of course hot, this is the part of my job that i'm bound to enjoy. I have only been there a week and already the Rugby player Danny Cipriani has visited. Ahh this is the life.
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