I went down to Tiger Translate last week, a campaign to celebrate the journey that each bottle of Tiger beer makes across the globe. The concept - A merging of East and West.The event, taking place in a disused car park in East London was the finale of a sequence of events around the world to help promote the Tiger Beer brand through art, food and a general fusion of cultures.
Artists from as far afield as Mongolia had be whittled down to a handful and flown over to the UK especially for this East meets West night.
A lot of the entertainment on offer was on a performance basis, so acts like The Patchwork Pirates and Reeps 1 got things pumping. In terms of the art, the highlight for me would have to be the Secret Wars, East meets West wall.
Different to the usual format of a Secret wars, each team had to incorporate their own ideas about East meets West in their artwork.
The battle drummed up the usual interest with camera crews, photograph sand general crowd members all fighting their way to the front.
On the left wall, was Monorex homeboys MR K and Teck 1 and representing the East on the right was Ben Q and Conzo.
The battle progressed really well, with a clear difference apparent in both walls. Would the crowd go for the cleaner lines of Teck 1 and MR k, or would they vote for the more sketched work by Conzo and Ben Q.
When the time was up it was time to call in the judges to cast their vote on the two walls. Judges, Pure Evil and Addict Jay both did there thing, but the result was left up to the crowd.
After a belter of a cheer, the ultimate winner was the East. Their Manga, comic book sketch really turned the crowd on. Some people even queued up for photos at the end, something that i haven't seen before.
No comments:
Post a Comment