I was invited alongside Monorex's Terry Guy to a celebration of everything AIR. It was the 30-year anniversary since Nike created the AIR trainer to revolutionize the way in which a trainer was manufactured. This creation meant a move away from the pre-existing traditional foam soles to a more hi-tech air cushioning. Since then, Nike hasn’t looked back and this event, (along with the launch of a new Nike Air Max 360 trainer) was set to celebrate the period when it all began.
The party itself was held in London's Nike Town, with the central space of the Ground floor acting as a makeshift bar/nightclub/museum/basket ball court. The event was totally off the roof with live painting from artists such as Dave White, (known for his trainer inspired art), who totally blew me away with his delicate brush strokes. The music was mixed by none other than Jazzy B alongside MC Creed on the Mic. There was also an art exhibition with artists such as Insa, Dave White and I-Saw showcasing their work.
Along the outer perimeters of the walls there was a miniature basketball court set up, for brave individuals to try there luck against Basketball superstar Lebron James. Before you ask, NO he was not there in person, but his record jump was up for competition with Nike offering a free holiday to the person who could match or beat his record 112cm jump. The prize is still up for grabs so why not go down to Nike Town and try and shoot the highest hoop. Located on the wall on the far left was a hall of fame consisting of all the Nike Air trainers to have been released since the late 70's. I spotted a few of my old favorites.
As we mingled and nibbled on canapés alongside the likes of Joe Cole, Anton Ferdinand, Dizzy Rascal, Reggie (Kids TV) and Cat from Choice FM we couldn't help but feel a little excited, though naturally we played it cool.
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